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Unspun teams up with H&M Group brand for custom-fit jeans


Unspun, the technology-driven made-to-order jeans company, has teamed up with Weekday, an H&M Group brand, to produce custom fit made to order jeans with a price tag of around $100, compared to their usual jeans pricing of $40-$80. The collaboration was launched in the brand’s Götgatan store in Stockholm earlier this month, in partnership with event and experience company YR Live and body scanning specialists, TG3D.

Walden Lam,Unspun explained accessible-priced on-demand jeans make sense for several reasons. In commercial terms, eCommerce return rates can be up to 40 per cent for jeans, causing excess inventory and reduced profitability. In 2018, the H&M Group had $4 billion of unsold inventory, prompting industry-wide questions about the environmental (and economic) impact of the mass-production model and resulting deadstock. Thirdly, the Unspun model offers a different way to interact with customers, and a 20-40 per cent uplift on custom products.