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UK: Demand for vegan friendly clothes on the rise

There is a surge in the demand for vegan-friendly clothing and footwear in the UK. More and more brands, retailers and apparel and footwear companies want to be seen as embracing veganism. But many issues need to be considered before declaring products free from animal-derived materials or ingredients. Sourcing vegan fashion products goes further than simply bypassing wool, leather and natural silk as raw materials. Retailers must also take care to guard against the use of a number of dyes, glues and chemicals that are derived from animals. Materials used in the production of vegan products must be robust and maintain the qualities of the animal-based materials they are replacing.

Among the companies that have launched vegan products are Topshop, Asos and New Look, which last summer became the first high-street fashion retailer to register ranges with The Vegan Society’s Vegan Trademark. Building a relationship between internal sourcing and buying teams and suppliers is key in not only instilling confidence along the supply chain but among consumers too.

Veganism is increasingly becoming a lifestyle choice for many people, with the number of vegans in Great Britain quadrupling between 2014 and 2019. With this rise comes a likely surge in the demand for vegan- friendly clothing and footwear.