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Stella McCartney launches new collection of biodegradable jeans

UK fashion designer Stella McCartney has launched a new collection of biodegradable jeans in partnership with the Italian manufacturer Candiani Denim. The new line uses Coreva stretch technology and is produced using organic cotton wrapped around natural rubber, which as a result, produces a fabric that is free from plastics and micro-plastics. It will be presented at the McCartney’s autumn/winter 2020 show in May.

The collection includes 10 pieces in two colors and five styles. There are two flared pairs, one cropped, the other long, and a beautiful straight leg cut with a mid-waist. The biodegradable jeans will be available in-store and online globally from May 2020.

Stella McCartney held a 50:50 joint venture with Kering until last year, before the designer bought back 100 per cent of the company and pursued new partners in France. The sustainable luxury company sealed an agreement with France’s other luxury giant, LVMH, which has bought a minority stake in the brand.