Brexit has not just changed the way fashion business operates but also brought certain discrepancies in apparel pricing across the EU and UK regions. As per a report by the Edited, tops and outerwear are being sold in the same price range in the EU and UK. However, prices of footwear and bottoms in these two regions vary. Bottoms in UK are currently priced higher in the range of £40-60 while footwear in the EU is priced between €30-40 and between t, £10-30 and £80-90 in the UK market.
Price differences post Brexit
Online British luxury brands have increased their prices both in domestic market and across Europe. Boohoo has increased prices in the European market on an average €3.41 compared to prices in the UK at £1.01. Similarly, Marks & Spencer has increased prices by £1.01 in the UK, while prices in EU are on par YoY. Spanish brand Mango has maintained prices in Europe while its UK prices have increased almost £2.00. Vero Moda's UK prices have increased nearly £0.60 YoY while prices in the EU have declined by €1.06. Prada’s UK prices have increased by an average of £149.29 than last year compared to those in the EU, where prices have increased by only €82.82.
Prices in the EU-based markets started increasing from the third week of 2021 while the UK market has seen some noticeable price increases since the start of the year. For instance, the prices of & Other Stories' have increased by 3.4 per cent while those of Esprit have increased by 2.8 per cent and Massimo Dutti by 2.6 per cent.
No change in free shipping policy
While prices across categories vary between the EU and UK, minimum orders for free shipping remains the same pre and post-Brexit in both markets. In UK, orders worth £60 from Jack & Jones are eligible for free shipping, while EU customers can avail free delivery on orders worth €50 DE). The figures for Mango are £30 UK / €30 across regions, Vero Moda products are priced at £60 in the UK while they cost €50 DE in the EU.
Brand COS offered free deliveries between January 13-17, 2021 on all orders to compensate for Brexit delivery delays.. Deliveries by Massimo Dutti are priced at £100 in the UK and €80 in EU. & Other Stories charges a minimal amount for shipping. United Colors of Benetton has introduced free shipping on orders over £40 over Christmas. It has maintained these prices post Brexit to reassure its shoppers and encourage shopping.