The 31st edition of Milano Unica was attended by around 207 exhibitors, of which 171 were Italian and 36 were from other countries. Exhibitors showcased their collections of high-end fabrics and accessories for menswear, womenswear and childrenswear for the A/W 2021 season.
The trade show was attended by 2,400 companies from America, Japan, Britian, France, Switzerland and Germany. Inaugurated by Alessandro Barberis Canonico, President, Milano Unica, who said exceptionality of the moment in which the 31st edition of the Italian Textiles and Accessories Trade Show was been held. He thanked all exhibitors for their courage and determination to participate in the trade show.
Canonico urged attendees to adopt a long-term perspective and continue to invest in trade shows, keeping an eye on the future scenarios and the potential economic and commercial developments. He urged exhibitors to leverage on the pillars of creativity, innovation and digital sustainability with a new determination Massimo Mosiello, General Director thanked the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency for providing them with economic aid and essential support for the promotion on international markets.
Among the main novelties of the trade show was the development of e-MilanoUnica Connect in collaboration with Pitti Immagine, which made new omnichannel model available. The digital marketplace provides an opportunity for participating companies to offer virtual showrooms with different levels of accessibility.