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Indigo knitwear helps address need for flexible denims: Experts


Indigo knitwear is addressing consumers’ needs for flexible denims by expanding into loungewear, casualwear, sportswear and workwear categories. Adriano Goldschmied, Founder, Genius Group says, Indigo knits stand in a much stronger position today and competes with traditional denim in consumer wardrobes. Genius Group started using indigo dye knits in 1980s and launched the first AG collection in 1990s in Italy.

Carme Santacruz, Creative and Denim Designer, Jeanologia, believes indigo knits can be the way forward for denim in a lockdown world where comfort and coziness drive new essentials. According to him, the new sustainable and technological versions of indigo knit help reduce environmental footprint in the garment finishing stages.

Lucia Rosin, Founder and Head-Design, Meidea views indigo knits to be a fundamental part of denim’s future as it gives shape, through technology and sustainability, to a wider expression of products that help live better. Patrick Silva Szatkowski, Marketing Department, Santoni Spa believes knitted fabrics not only possess stretch properties and provide freedom of movement, but also are highly breathable.