Ganni and Levi’s have teamed up to release a 14-piece selection of vintage-look denims that feature classic Levi’s designs including a denim shirt—but with the addition of signature Ganni embellishments such as a Peter Pan collar. As per reports the collection has been made using cottonized hemp, which reduces water and pesticide use. The hemp blended into these garments comes from rain-fed hemp crops, which reduces water usage even further. The cottonized hemp is then treated to soften the fiber and make it indistinguishable from regular cotton.
Along with the new collection, the brands released a COVID-friendly and fun campaign with London-based photographer, Rosie Marks. Alongwith British models, the campaign features cardboard cutouts from San Francisco and Copenhagen. It has been shot n iconic locations around the two cities.