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Denim Premiere Vision to host first digital program from Nov 30


Denim Première Vision will host its first digital program from November 30-December 4, 2020.

Known as the ‘Digital Denim Week,’ the online show will present the latest product developments for Spring/Summer 2022 from over 50 exhibitors, spanning weavers, manufacturers/laundries, trims manufacturers and technology developers. Products will be showcased in dedicated “e-shops” on the Première Vision marketplace.

E-shops will serve as a digital catalog with videos, images and editorial, and will help facilitate connections between clients and suppliers.

The digital week will also dive into the season’s trends—from products to materials—and will feature talks by key players and experts, as well as a program of conferences and masterclasses to meet the industry’s emerging challenges.

The program will begin on December 1 with GuglielmoOlearom Director, Denim Première Vision, discussing about the future of the denim market and how ideas may flourish amidst the COVID crisis. The Tailor Pattern Support founder and 2020 Rivet 50 honoree AlessioBerto will hold a workshop on how to give Trucker jackets the perfect fit and the Denim Première Vision fashion team will provide a look at S/S ’22 denim trends. GiussyBettoni, CEO, C.L.A.S.S. will moderate a talk about regenerative organic agriculture certification.

On December 2, Bettoni will host a panel about blockchain, followed by a second workshop by Berto and a fashion seminar presented by Meidea founder Lucia Rosin about fashion’s connection to nature.

Exhibiting companies will also present their innovations and collections for the season in online presentations, including Artistic Fabric Mills, OrtaAnadolu, Advance Denim, Naveena, PG Denim and more. Representatives from the companies will be available for live chats during their online presentations.