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Curve-NPD Group team up for first Excellence Awards


The virtual trade show circuit Curve and the market research firm NPD Group teamed up to host the first Curve & NPD Excellence awards, honoring some of the most prominent names in the intimates apparel industry.

Curve, run by Eurovet Americas, produces lingerie and swimwear trade shows several times a year. Curve Connect, the digital version, was created earlier this year in response to the pandemic and also includes weekly webinars with leaders from the At the Curve Trade Show pre-pandemic. A number of lingerie and swimwear brands display products at the show each season while retailers from around the world come to see what’s new. Courtesy Photo Charles Roussel

Kicking off the evening will be Curve, with awards in five categories: the Philanthropic award, Lifetime Achievement award, Education Excellence award, Curve Congeniality award and the Comfort Project awards for charitable excellence, which honors 14 brands.

Larisa Olson, owner of Chantilly Lace, a lingerie shop in Wilmette, Ill., won the Philanthropic award for creating the Comfort Project, which filled gift bags with unmentionables, like bras and panties, and donated them to nurses working on the front lines of the COVID-19 crisis in the Chicago area.