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080 Barcelona Fashion to hold first digital show with 21 brands


080 Barcelona Fashion will host its first ever fully digital edition from September 14-17, 2020 with a line-up of 21 designers and brands. 080 Barcelona Fashion will include a series of digital activations from virtuMal front rows to ‘Designers DNA’ broadcasts, capturing the essence of various fashion brands through short documentary films. Runway shows will be streamed live from the Sant Pau Art Nouveau architectural complex.

This season’s schedule includes: Oscarleon, Txell Miras, Menchén Tomás, Brain & Beast and tailoring phenomenon Mans, as well as Catalan brands including Naulover, Yerse, Sita Murt, Maite by Lola Casademunt, Lebor Gabala, Guillermina Baeza and industry heavyweight Custo Barcelona. Emerging designers are also joining the showcase with confirmed names such as Eñaut, Guillem Rodriguez, The Label Edition, All That She Loves, Lera Mamba, Eiko Ai. Úlia G. Escribà and Onrushw23fh will present at 080 Barcelona Fashion for the first time.

Other highlights will include a program of fashion, business and tech talks led by industry experts, as well as a Behind the Scenes section providing never-before-seen footage from previous editions and exclusive behind-the-scenes content.

080 Barcelona Fashion Showroom is also going digital, using new technology to bring together fashion agencies, buyers from international fashion chains and local brands like Escorpion, Simorra and Munich. The exclusive community will be active from 10-23 October and is expected to draw thousands of buyers.